May 4, 2019

A Conversation With The Creative’s CFO

Dondrea Owens is the Founder of The Creative’s CFO — A boutique financial services agency who helps creative entrepreneurs by organizing their business finances and helping them build profitable and sustainable businesses.  Dondrea takes pride in helping creatives and small business owners get a handle on their finances and have cash to sustain their lifestyle, invest in their business, and save.

What was your biggest struggle when you started and how did you overcome it?

My biggest struggle was trying to strategize the growth of my business while simultaneously doing client work.  I had to learn how to segment working on my business and in my business into separate pockets of time.  It allowed me to regain my focus, produce results, and not be pulled in too many directions.  

What is your signature service or attribute that set you a part in your market?

The attribute that sets me apart in my market is that I’m a certified public accountant (CPA).  That means I’m licensed to practice accounting and required to uphold the ethical and professional standards of accounting.  I believe that gives my clients confidence that they can trust me to dive into the most personal aspect of their business (and life!) and that I have the knowledge to steer them in the right direction.  

What do you enjoy most about what you do?

The thing I enjoy most is educating clients.  While I love the actual accounting work and making sense of the numbers for my clients, it feels really good when they have those lightbulb moments and understand how all of the moving parts – the revenue cycle, cash flow management, etc.  That’s the moment when I know I’ve done my job in educating and empowering them to be more confident in their finances.

What are your 3 must have business automation or workflow tools?

Trello, Google Suite, Dubsado.

What is your favorite business book that you have read in the past year?

The Millionaire Morning by Lewis HowesIt’s a quick read.  I read it twice in 2018 and plan to read it again this year.  Some of the obstacles I and my clients have encountered with money definitely have to do with mindset. This is one of the tools I’ve been using to break through those mental barriers.  

What do you wish you would have known when you started your business?

I wish I’d developed and documented my systems and processes sooner.  It would have made it easier to hire assistants and spread out my workload earlier than I did.  Having those systems and processes in place now certainly has made it easier to delegate and track progress.  So, plan for growth from Day 1!

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