Lisa Zachery is the founder of Papered Wonders, Inc., where they take pride in boldly accepting the challenge of designing, creating, and producing exquisite wedding stationery that represents the love and passion shared by the bride and groom. Papered Wonders is a far cry from an ordinary catalog company where the process can be impersonal; instead, she walks her brides through every stage of the wedding stationery process, embedding the wedding memory into the hearts of each guest.
What was your biggest struggle when you started and how did you overcome it?
When I started my business full-time eighteen years ago, there were many struggles, and at the time, they all seemed like my “biggest struggle”. If I had to classify one, though, I think it would be balancing the start of two of the most important journeys of my life at the same time. As I was becoming a full-time entrepreneur, I was also starting my journey as a new mom. At the same time that I was making major decisions about marketing and pricing, I was making decisions about formula and diapers. I was trying to discover innovative ways to build my clientele while simultaneously trying to decide when the appropriate time would be to put Kennedy in daycare. I carried the fears of whether or not I had stepped out on faith while sharing the fear of whether or not I could be a great mom. However, with each day, I realized that both Kennedy and Papered Wonders, Inc. were gifts given to me by God so I slowly began to remove the doubts and trust that the wisdom would come. I knew that I would make mistakes, but I would be better because of them.
What is your signature service or attribute that sets you apart in your market?
Papered Wonders, Inc. is a full graphic design and print studio and we provide all print services; however, we are best known for custom event and wedding stationery. Our attention to detail and our expert design skills have set us apart and we take great pleasure in providing specialty stationery for our clients. We truly believe that each event is unique because of the people who are celebrated. The stationery should reflect that and it is our primary goal to ensure that very thing.
What do you enjoy most about what you do?
When we provide design and print services, we take our clients on a journey and sometimes that journey can last up to a year. However, at the end of the journey, there is a peak and our clients are able to sit at the top of that peak. It is our greatest honor to witness our clients enjoying the pinnacle of the journey. It is then that we feel that we have served them well.
What are your 3 must have business automation or workflow tools?
Technology has changed so much since we first began in the industry and we have certainly tried our share of products. There have been some that have worked and others that have not proved to be successful. For several years now, we have used Basecamp to maintain our database of clients, project calendar and workflow. It has been updated, but it continues to align best with our method of productivity. It has a mobile app that is very user friendly and allows us to access our files while we are on the go. Of course in this day and time, we can’t live without Instagram and iCal.
What is your favorite business book that you have read in the past year?
The Hollywood Commandments by Devon Franklin is an excellent read not only for entrepreneurs but for anyone seeking to live out their God-given purpose in life. As an entrepreneur who loves the Lord, I am always seeking to allow my business to serve as a light for others to see God. This book really spoke to living spiritually in a secular world. Franklin discusses, among many things, the merge (rather than the divide) that our purpose filled journey takes with our practical lives. There were so many nuggets of wisdom and inspiration throughout the book and it helped to confirm my daily goal of ensuring that my life and business seek to please God and serve others.
What do you wish you would have known when you started your business?
I wish I would have known that my business would completely infiltrate my life! Even when I’m not at my desk, I’m still working. Even when I’m on vacation, I’m thinking about what needs to be done when I get back to work. When I’m sleep, I’m dreaming of designs. There isn’t a minute that goes by that I don’t think of my business. I love being an entrepreneur and I don’t regret my journey but for eighteen years, I have no idea what it means to think of nothing! My advice to all new business owners is to be ready to be consumed. However, it would not have changed my decision. I love what I do and I love dreaming about paper….most of the time!